Blog
Your email crashed & burned. Now what?
You've sent out your email campaign - and found a mistake in it afterwards. In somecases, you can shrug it off. In other cases, you might be looking at legal or financial penalties. In this blog article, we look at what happens when you mess up - and what you need to do next.
By Natalie, May 07, 2025
When and how to build your B2B waitlist
Need more attention in your business, but don't know where to start? Whether you are starting a new offer or revamping an old platform, waitlists will have your buyers ready and waiting - if you know how to use them. By leveraging customer psychology with good marketing comms, you can extend the buying cycle all year round.
By Natalie, April 30, 2025
How to ask questions your audience will answer
Meta Description: Discover 5 psychological hacks to get valuable feedback from even the busiest audiences. No more ignored surveys! Plus, learn how to turn responses into sales opportunities with our free mini-course.
By Natalie, April 25, 2025
When to monetize your list
Meta Description: Wondering when to start selling to your email subscribers? This guide breaks down the perfect timing for monetization, proven strategies that work, and how to avoid the common pitfalls that leave money on the table.
By Natalie, April 16, 2025
Email Marketing Survival Guide: 3 No-Nonsense Steps to Build Your Audience Without Going Crazy
Stop Googling, doodling or getting advice from chatGPT. Discover the 3 dead-simple steps I do with my clients to start building your list today.
By Natalie, April 02, 2025
Why Your Brand Sounds Like a 1990’s Voicemail (And How to Fix It!)
Tired of blending into the background? Discover how to create a brand voice that screams "notice me!" with proven strategies that work across every touchpoint.
By Natalie, March 28, 2025
15 Questions to ask your Email Marketer (before you hire them).
Ready to outsource your email marketing but terrified of hiring the wrong person? Here’s 15 crucial questions from an industry expert who has sat on both sides of the hiring table. Make sure your next freelancer or employee is the right fit for you.
By Natalie, March 19, 2025