Blog
Stress-Free Black Friday Service Strategies
Learn five tried and tested Black Friday strategies tailored for service-based businesses like coaches and consultants. Stand out, retain value, and leverage this shopping frenzy.
By Natalie, November 20, 2024
Segmenting your list, like your social life
You have to start thinking of your audience, as you would do the school playground - as a five-year-old child! Are you ready to start smiling? And getting a better reaction from your readers?
By Natalie, July 28, 2023
Beating “blank page” syndrome for email
Email is a content game, not a sales game - and you are in it for the long haul. So, use this list when you are staring at the screen on Sunday evening, wondering what on earth to write.
By Natalie, May 18, 2023
When to ignore the email experts (including me)
You can google anything you want to know about email marketing - except for the moments when you need to trust your instincts.
By Natalie, May 09, 2023
Who is subscriber 154 in your email list?
Email is more than a sales tool. In this article, we look at the simple art of connecting to your readers on a 1-2-1 basis.
By Natalie, April 02, 2023
How to throw your hook into their weary, cynical hearts and leave them smiling
The original premise of this post was about high-converting email copy. In theory, emails have been around since the dawn of the internet.
By Natalie, February 19, 2023