Blog
Future Shock: AI, Trust & Trends Shaping 2025
Discover the top tech trends shaping 2025, from the rise of AI and the importance of data privacy to the dominance of short-form video and the power of voice search. Learn how to navigate these trends and position your business for success in the digital age.
By Natalie, December 11, 2024
Turn Holiday Chaos into Email Content: Smart Prep Tips for 2025
Ready to crush your holiday marketing goals? This blog breaks down the ultimate guide to prepping for the busiest season of the year. Learn how to: Strategically time your campaigns before December 15. Create fun, engaging promotions like online gift hunts. Capitalize on post-Christmas browsing for New Year’s sales. Use holiday downtime to plan for Q1 success in 2024. Whether you're in e-commerce, B2B, or just looking for creative ways to stand out, these tips will help you connect with customers and make the most of the season. Don’t forget to like, comment, and subscribe for more actionable marketing insights!
By Natalie, November 27, 2024
Stress-Free Black Friday Service Strategies
Learn five tried and tested Black Friday strategies tailored for service-based businesses like coaches and consultants. Stand out, retain value, and leverage this shopping frenzy.
By Natalie, November 20, 2024
Segmenting your list, like your social life
You have to start thinking of your audience, as you would do the school playground - as a five-year-old child! Are you ready to start smiling? And getting a better reaction from your readers?
By Natalie, July 28, 2023
Beating “blank page” syndrome for email
Email is a content game, not a sales game - and you are in it for the long haul. So, use this list when you are staring at the screen on Sunday evening, wondering what on earth to write.
By Natalie, May 18, 2023
When to ignore the email experts (including me)
You can google anything you want to know about email marketing - except for the moments when you need to trust your instincts.
By Natalie, May 09, 2023
Who is subscriber 154 in your email list?
Email is more than a sales tool. In this article, we look at the simple art of connecting to your readers on a 1-2-1 basis.
By Natalie, April 02, 2023