A woman on a city street looks down at her phone with interest

How to stay fascinating.

If you are alive and love your business, there’s always something to say. The problem is – especially after newsletter #158 – you feel like you’ve run out of ways to say it. Here’s a few different things you can steal, from some of the best digital minds in the business.

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Love letter. Not Newsletter.

Do you have a blank mind, to match that paper when you sit down to write? That’s because you are thinking like a business – when you should be thinking like, well, you. Here’s your foolproof way to enjoy writing to your subscribers – and to sell more when the time is right.

A plain white jigsaw with one missing piece which show a black surface: A/B split testing is the missing piece in your results puzzle, find out with A/B results

A/B testing for results that matter

One of the best things about email marketing is the fast feedback. With A/B tests, you can get the results back in as little as an hour and the right tweaks can make your results soar. The trick is testing for the right results – which takes a little forethought. Follow this step-by-step guide to really increase those KPI’s.