Do you have a blank mind, to match that paper when you sit down to write? That’s because you are thinking like a business – when you should be thinking like, well, you. Here’s your foolproof way to enjoy writing to your subscribers – and to sell more when the time is right.
You’ve tried ads, competitions and quizzes. You’ve plastered your sign-up form everywhere and your signature looks like a BuzzFeed ad. What else can you do? Well, as it turns out…quite a lot. Here are five ways to increase your audience before you start that new programme or launch
Unless you are in the marketing business (or employ someone like myself), the word “segmentation” will provoke two reactions;
A: I don’t know or
B: it brings you out in a cold sweat as it means reviewing that tangled web you have made of your email list.
The cure for both conditions is to start thinking of your audience, as you would do the school playground – as a five-year-old child! Are you ready to start smiling? And getting a better reaction from your readers?