From Insights to Income: Leveraging 3 Mailchimp Reports for Revenue Growth

I get a lot of new enquiries this month, as the UK’s new tax year starts and companies assess their marketing

In today’s digital landscape, where every click counts and every conversion matters, it’s crucial to have the right tools in your email marketing arsenal. Mailchimp, with its robust reporting and automation features, is a game-changer in maximising revenue. In this blog, we’ll delve into the three Mailchimp reports that make a substantial difference in your revenue stream.

1. Audience Dashboard: Where it All Begins

The Audience Dashboard is your launchpad for revenue-boosting campaigns. Here’s what you need to know:

• Growth: Keep an eye recent growth, engagement, and the sources of your audience. Utilise tagging to track the origin of your leads.
• Engagement: Prioritise the engagement section to scale audience interest and interaction.
• Top Locations: Understanding the top locations of your audience helps optimise send times.
• Predicted Demographics: While insightful, don’t dwell too much on predicted demographics.

Remember, consistency is key. Check this report at least once a week to stay on top of your audience’s behaviour.

2. Analytics Dashboard – Audience Tab: Dive Deeper

The Audience Tab on the Analytics Dashboard provides detailed insights in your audience’s behaviour:

• Trend Analysis: Identify trends and patterns to fine-tune content strategy.
• Subscribe/Unsubscribe Rate: High unsubscribe rates need immediate attention. Always archive unsubscribe contacts.
• Bounces: Analyse any bounces and rectify the issues

Make it a habit to review this report on a monthly or quarterly basis to spot any anomalies and make necessary adjustments.

3. Analytics Dashboard – Email Tab: The Revenue Metrics

The Email Tab on the Analytics Dashboard holds the key to revenue-impacting insights:

• Comparative Analysis: Compare email campaigns with previous months to assess performance trends.
• Key Rates: Prioritise click rate, unsubscribe rate and open rate. Keep unsubscribe rates low to avoid blacklisting.
• Quality score: Aim for a quality score over 1.0 with a high click rate.
• Track conversions: Focus on conversion rates and click through-rates in the ‘Track Conversions’ section.

Monitor email campaigns diligently and strive for an open rate of over 40%. For optimal results, run A/B split tests and unleash your creativity.

Bonus Tip: Triggered Emails For Revenue

Triggered emails are revenue magnets. Focus on welcome and abandon cart emails:

• Welcome Emails: Target a minimum open rate of 60-70%
• Abandon Cart Emails: Aim for a 40% response rate and at least a 10% conversion rate.

Navigate to Automations > All Journeys to optimise your triggered email campaigns.

In conclusion, mastering Mailchimp’s content, reporting, and automation can supercharge your revenue. With a keen eye on these reports and a commitment to continuous improvement, you’re on the path to unlocking your full revenue potential. Don’t miss out on this opportunity to take your email marketing to the next level and boost your bottom line.