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The Middle Funnel Magic

The middle funnel part of the customer journey is crucial - and overlooked. Here's how you can convert more leads to buyers in a way that feels relaxed and human.

By Natalie, July 04, 2025

How to Build a Multi-Channel Messaging Strategy (Without Losing Your Mind)

Multi-Channel Messaging Strategy: Double Your Sales Without the Stress | Marketing Guide. Stop relying on email alone. Learn how to create a smart multi-channel messaging strategy that doubles your sales while keeping your sanity intact. Proven tactics inside.

By Natalie, June 27, 2025

Track down the revenue leaks in your email flows

Your set-and-forget emails are costing you thousands. Here's how to track what's actually working—and what's just spam folder material. Ouch! You're bleeding money. And you don't even know it. Most service businesses and SaaS companies have a massive blind spot when it comes to email automation. Set and forget has become set and... well, forget. Like everything else in your business, it needs basic maintenance and care to stay profitable.

By Natalie, June 13, 2025

Steal My Sanity-Saving, Result-Boosting Checklist

Optimize your next email campaign with our checklist. It's packed with 10 years o marketing experience, designed to boost your results and profitability

By Natalie, June 04, 2025

How to get out of your own way with products and offers

Sometimes you need a different perspective, especially when revamping your products and offers. I used a mixture of human and AI help to produce new website copy for my business, and you can steal my process.

By Natalie, May 23, 2025

Five ways to grow your list this week

Tired of the social media hamster wheel? Discover 5 creative, tested strategies to expand your email list without spending on ads or posting another update.

By Natalie, May 16, 2025

Your email crashed & burned. Now what?

You've sent out your email campaign - and found a mistake in it afterwards. In somecases, you can shrug it off. In other cases, you might be looking at legal or financial penalties. In this blog article, we look at what happens when you mess up - and what you need to do next.

By Natalie, May 07, 2025