How to Build a Multi-Channel Messaging Strategy (Without Losing Your Mind)

Email used to be king.

You'd send 1,000 emails and get solid response rates. People opened them. They clicked. Life was simple. Then the internet exploded.

Now it's normal to receive a 100 emails a day coming through your inbox, as well as text messages, app notifications and ads.

If you want to grow your sales, you need to extend your communication strategy.

When my clients mix 2-3 channels with automation and human outreach, their sales double. Sometimes triple.
It doesn't mean hiring an extra team-mate or being on your phone 24/7. It does mean being strategic and putting boundaries in place, so you don't go crazy. 

Pick Your Channels (And Know What Each One Does)

Don't just throw everything at the wall.

• How people use each channel
• What job it does in your strategy
• What result you want from it

Email stays your foundation. Add a website form with push notifications or pop-ups for inbound leads.
But here's where it gets interesting...

The Response Game Changes Everything
When people respond to you—that's pure gold.
Most messaging services can integrate with webhooks and email automation. You can set up guardrails too.
Running a 5-day challenge? Limited product launch?
Tell people: "Find us on WhatsApp during the event. Our team responds from 9am-5pm EST."
Then stick to it. Keep that promise.
You can send voice notes, memes, quick videos, even PDFs through Messenger and WhatsApp. LinkedIn DMs work too; just don't spam. People know the minute it's a canned response. In some contexts, that's fine, but not if they are seeking a personal response.

Plan your timing like James Bond about to drop-kick a villain 

When someone gives you their phone number, that's sacred. They're trusting you with their most personal space. That's why you need to be crystal clear when they opt in. If they're signing up for webinar reminders 10 minutes before it starts; perfect. They know what to expect.

But start sending random sales texts at midnight? They'll opt out. (Unless, of course you are running a club with a midnight flash drinks promotion, in which case crack on.)

The Three Approaches That Actually Work

• Go Conversational: Build real relationships on WhatsApp or similar platforms.
• Go Time-Limited: Use urgency for events, challenges, or launches.
• Go Personal: Send voice notes to your VIP clients or customers. Make it feel exclusive.

Start Small, Scale Smart
You've got limited time and energy.

Survey your customers. Find out where they hang out.
Approach it from a service mindset, not a sales one.
When you focus on serving people, sales happen naturally.

Track What Matters (Without Going Crazy)

• Use a basic spreadsheet
• Link everything back to email addresses and phone numbers
• Use QR codes for external media (flyers, banners T-Shirts, etc)
• Track the responses manually or use Google Sheets triggered automation
• Check last-opened times in your email provider and website.

Tools like GoHighLevel or HubSpot can integrate multiple channels into one dashboard.
But don't overcomplicate it.

Your Multi-Channel Game Plan

The Big Moment Strategy: Think about when your customers need you most and why.
Black Friday.

Product launches.

Major announcements.

These are when people want quick answers. When time is precious and pressure is high.
That's when multi-channel messaging pays off big time. You can reach them with reminders and connect them to your team. For community events, you can also connect them with each other.

The other thing to think about is tying your multi-channel efforts together. You can't slap your log on everything, but you can stand out with creative messaging. For example;
 - You can make your own gifs and memes
 - You can create an entire comic strip thanks to AI, or build your own branded movie clisp on your phone. 
 - Gamification works well on cross-channel campaigns. Triva quizzes, challenges, puzzles and roulettes all work well and they are quick to set up. It also extends your sales relationship beyond the discount window.

If you want to stand out, it's time to have a little fun, whilst everyone else slaps down the reciept and escorts the customer to the door.

The Bottom Line

Multi-channel messaging works when you have a strategy behind it.

Don't just try it for a few weeks and quit. Be clear about your goals. Start with one event or campaign.
See how people respond. Then build from there.
Your customers are already using multiple channels. The question is: will you meet them where they are?

If you want to go multi-channel, but don't know where to start, book a call with me.