Blog

List-Building Tips & Tactics

Discover 4 powerful methods to grow your email audience, from ads to referrals. How many can you apply today?

By Natalie, May 22, 2024

Repeat, Repurpose, Reward.

Most businesses spend twice as much much time on their social media content than email, even though email (on average) rewards them with twice the amount of clicks compared to Facebook and Twitter. It’s time to align your efforts to better results.

By Natalie, December 02, 2023

The email myths that refuse to die!

They are worse than a vampire with a garlic fetish. I hear these myths time and time again to the point where they are my pet peeves. So this blog post is partly to put your fears to rest and partly my unredacted scream through the cloud of confusion that surrounds email marketing.

By Natalie, November 06, 2023

Why your transactional emails matter

Your business has a hidden superpower. It’s effective, flexible (almost) free and overlooked by almost everyone. I am talking about your transactional emails.

By Natalie, March 21, 2023

What should go in my Welcome Email?

It’s one of the best-performing emails you will ever send. This is your chance to start off on the right foot, introduce your brand voice and woo your subscriber.

By Natalie, March 14, 2023

How to throw your hook into their weary, cynical hearts and leave them smiling

The original premise of this post was about high-converting email copy. In theory, emails have been around since the dawn of the internet.

By Natalie, February 19, 2023

How to stay fascinating.

If you are alive and love your business, there’s always something to say. The problem is - especially after newsletter #158 - you feel like you’ve run out of ways to say it. Here’s a few different things you can steal, from some of the best digital minds in the business.

By Natalie, January 17, 2023