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Meet the face behind

76%opens
&
19%clicks
about-us-natalie-th
hi-im-natalie-dark-blue-1
icon-Email Marketing

Since 2008, I’ve been helping high-end online businesses turn underperforming email lists into reliable revenue streams…
without drowning their teams in tech headaches or jargon.

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I’m CIM-certified with a marketing brain and a tech toolkit. Whether it’s mapping customer psychology for smarter segmentation or advising on copy, layout, and messaging,
I blend strategy with execution
(and yes, some very colourful spreadsheets).

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While email is the heart of what I do, the best results come when I connect the dots:
banners, pop-ups, product tours, social channels, even trained chatbots, to create a cohesive, customer-first experience.

So, what do I do with your email list?

Clean it up, personalize it, revive it—and keep you in the loop without overwhelming you.

When I’m not diagnosing broken automations, I’m usually trying to explain to my cat who really owns the keyboard. (It’s an ongoing debate.)

Why I’m The Email Marketing Consultant For You?

For over a decade, I have helped brands like Unilever, Coventry University, Johnsons Cars, and RNIB get their email game in order.

Here’s why clients trust me with their lists…and their sanity:

  • I’ve managed monthly sends to over 1 million subscribers without breaking a sweat (or the CRM).
  • I’ve seen everything. From zero open rates to 80%+ signup surges.
  • My clients typically see a 15% uplift in opens and double their list size in just 6 months.
  • I have achieved up to 76%+  open rates, 15%+ CTR on automations, and 19% CTR on pop-ups (humble brag intended).
  • And yes, I bring the fun back into email (and not just because my cat supervises every campaign).

The Non-Work Side of Me:

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I surf and
paddleboard

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Most of the pictures on this website 
come from my local area in Cornwall

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I've moved 14 times and lived
in three different countries

How do I bring dead email lists back to life?

Clean. Personalize. Revive.

I tidy up your CRM (yes, even that tag mess), segment your audience properly, and build smart, automated flows that handle the grunt work.

I combine smart segmentation rooted in customer psychology, marketing-led copy advice that actually connects. Then I tie it all together across channels like pop-ups, banners, chatbots, social touchpoints for a customer journey that feels seamless, not salesy.

The Results?

Dormant subscribers come back to life, new ones actually stick around, and your email starts pulling its weight.