NatContent AI Usage Policy

Content Enhancement

• Subject Line Testing: We use AI tools to test and score email subject lines to help optimize open rates
• Content Refinement: We use tools like Grammarly for spelling and grammar checking to ensure professional quality
• Content Repurposing: We may use AI to help adapt our own written content (blogs, guides) into different formats for broader use
• Administrative Support: AI assists with scheduling, meeting notes, captions, and research compilation

Performance Analysis

• Email Timing: We use AI insights to help determine optimal send times for your campaigns
• Performance Review: We use AI-powered analytics tools to identify patterns and opportunities in campaign data
• Platform-Based Tools: When using email platforms like Klaviyo that include AI features, we may utilize their built-in AI for performance analysis and automated flows (with your explicit agreement)

Research and Development

• Market Research: We use AI-powered research tools like Perplexity alongside traditional research methods, with all information fact-checked and verified through original sources
• Internal Tools: We develop custom AI tools and automated workflows to improve our service delivery and efficiency

• Strategy Development: All email marketing strategies and campaign recommendations come from human expertise, your specific data, and verified research
• Direct Client Delivery: No AI-generated content is sent to you without human review, editing, and approval
• Client Data Processing: We never input your email lists, customer data, or proprietary information into external AI tools

Strict Data Boundaries

• Zero External Sharing: Your customer lists, email addresses, sales data, and campaign specifics are never shared with external AI platforms
• Platform-Only AI: Any AI analysis of your data happens only within the secure platforms you already use (like your email service provider), and only with your explicit consent
• Custom AI Training: While we train AI on our own content and methodologies, this training never includes any client work, data, or outputs created specifically for you

Quality Assurance

• Human Oversight: Every piece of work involving AI goes through human review, fact-checking, and quality control before reaching you
• Accuracy Verification: All research and data points are verified through multiple sources and human judgment
• Brand Consistency: AI-assisted content is carefully reviewed to ensure it matches your brand voice and messaging

We believe in full transparency about our AI usage:

• Clear Communication: We'll always let you know when AI tools have been used in your project work
• Client Choice: You can opt out of any AI-assisted processes if you prefer purely human-generated work
• Regular Updates: This policy is reviewed regularly and updated as our practices evolve