--- title: Out of words? description: Discover what the ideal word count is for your email, why length matters and when to break the rules. image: https://write-click-sell.com/hubfs/Closeup%20of%20womans%20hands%20measuring%20bar%20graph%20with%20tape%20on%20blackboard.jpeg --- [Skip to content](https://write-click-sell.com/blog/out-of-words#main-content) [![Write Click Selll](https://write-click-sell.com/hs-fs/hubfs/Untitled%20design%20(1).png?width=300&height=78&name=Untitled%20design%20(1).png)](https://write-click-sell.com) - [Blog](https://write-click-sell.com/blog) - [Work with me](https://write-click-sell.com/groups) - [Consultancy](https://write-click-sell.com/consultancy-old) - [Courses](https://write-click-sell.xperiencify.io) - [Portfolio](https://write-click-sell.com/portfolio) - [About](https://write-click-sell.com/about-us) - [Testimonials](https://senja.io/p/write-click-sell/R54MAk8) - [Contact](https://write-click-sell.com/contact) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Out of words? Published by ** Natalie ** on May 15, 2024 ![blog-curve-grey-top](https://write-click-sell.com/hubfs/blog-curve-grey-top.svg) Today, I'm thinking about email length, specifically the end result. When you are sitting there, ready to write, remember this: It's about the click. That’s it. Every step of the way: 🢂 Getting into their inbox 🢂 Gaining their attention 🢂 Giving information **Is the build-up to that amazing click.** You can get away with a single sentence and a hyperlink in the right circumstances. (Swerve image-only emails as they often get flagged as spam.)   **What does everyone else do?** Aweber crunched the numbers. Over half of all emails had **less than 300 words,** which can be be finished in under a minute.   **Brevity is the soul of marketing.** Length matters, because the average business person gets **121 emails a day** (Neilsen) and **60% of us open those emails on our phone**. We’ve learned to scroll, scan, delete and move on. It’s more ruthless than dating.   **Context also matters.** Not every email has to be short. You can get to the point multiple times in one message, depending on your goal and audience.   **The long and short of it.** Here’s two examples from my inbox heroes. [**John Espiran**](https://www.linkedin.com/in/johnespirian/) **(53 words)** ![John-espirian](https://write-click-sell.com/hubfs/John-espirian.png) [**Jo Watson**](https://www.linkedin.com/in/jo-watson-agoodwriteup/) **(885 words)** ![jo-example](https://write-click-sell.com/hubfs/jo-example.png) That was just a snippet - you can [see the full email here.](https://write-click-sell.com/hubfs/Jo%20watson%20-%20I%20owe%20you%20one.pdf) Jo added 10 different links whilst showing gratitude to her email list. **So what should I do?** Keep experimenting with the end goal in mind. This article originally appeared in my Wednesday newsletter. Don't miss out on free weekly research and marketing tips. [Subscribe to the WCS Club](https://write-click-sell.com/join-the-club) Tags: [Email Content](https://write-click-sell.com/blog/tag/email-content) [Clicks](https://write-click-sell.com/blog/tag/clicks) [Being human](https://write-click-sell.com/blog/tag/being-human) Share: ##### [Previous Post I could have written this post in 14 seconds!](https://write-click-sell.com/blog/i-could-have-written-this-post-in-14-seconds) ##### [Next Post List-Building Tips & Tactics](https://write-click-sell.com/blog/list-building-tips-tactics) ## Related Posts ![curve-green-top](https://write-click-sell.com/hubfs/curve-green-top.svg) Subscribe to my newsletter and stay updated [![](https://eep.io/mc-cdn-images/template_images/branding_logo_text_dark_dtp.svg)](http://eepurl.com/hQvaUz) ## Let's connect #### Questions? Problems? Quotes? 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