Blog
Steal My Sanity-Saving, Result-Boosting Checklist
Optimize your next email campaign with our checklist. It's packed with 10 years o marketing experience, designed to boost your results and profitability
By Natalie, June 04, 2025
Your email crashed & burned. Now what?
You've sent out your email campaign - and found a mistake in it afterwards. In somecases, you can shrug it off. In other cases, you might be looking at legal or financial penalties. In this blog article, we look at what happens when you mess up - and what you need to do next.
By Natalie, May 07, 2025
Why Your Brand Sounds Like a 1990’s Voicemail (And How to Fix It!)
Tired of blending into the background? Discover how to create a brand voice that screams "notice me!" with proven strategies that work across every touchpoint.
By Natalie, March 28, 2025
Out of words?
Discover what the ideal word count is for your email, why length matters and when to break the rules.
By Natalie, May 15, 2024
Repeat, Repurpose, Reward.
Most businesses spend twice as much much time on their social media content than email, even though email (on average) rewards them with twice the amount of clicks compared to Facebook and Twitter. It’s time to align your efforts to better results.
By Natalie, December 02, 2023
The email myths that refuse to die!
They are worse than a vampire with a garlic fetish. I hear these myths time and time again to the point where they are my pet peeves. So this blog post is partly to put your fears to rest and partly my unredacted scream through the cloud of confusion that surrounds email marketing.
By Natalie, November 06, 2023
Love letter. Not Newsletter.
Do you have a blank mind, to match that paper when you sit down to write? That’s because you are thinking like a business - when you should be thinking like, well, you. Here’s your foolproof way to enjoy writing to your subscribers - and to sell more when the time is right.
By Natalie, September 01, 2023