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Lifecycle marketing with expert strategy behind every send, not AI guesswork.

Email and lifecycle marketing for established online brands. If your list isn’t performing the way it should, book a call using the calendar link below. We’ll map out your next move and build a clear path to growth.

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I design customer-centric email and lifecycle programmes that generate revenue in the background. Your team stays focused on the brand while I handle strategy and the systems behind it.

Let me introduce myself

natalie

 

For 17 years I’ve built email and lifecycle programmes for brands including TripAdvisor, Zillow and Rodar. I work as a senior specialist alongside your team, taking on strategy and the systems behind it so your marketing leaders can focus on the wider picture.

You can think of me as your marketing department without the overhead.

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Past and present clients

Here's why clients trust me with their lifecycle programs.

  • 17 years of building email and lifecycle programmes
  • Chartered Institute of Marketing accredited
  • Mailchimp & Klaviyo Partner
  • Let your data flow across your tech-stack. We link up Mailchimp, Klaviyo, Zapier, Hubspot, Pipedrive, Shopify and Intercom.
  • UK GDPR-compliant, consent-led data handling you can pass straight to your legal team.
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Results that speak:

60

%+

open rates

20

%+

CTR on Webflows

16

%+

CTR on
pop-ups

Here’s what my clients are saying:

Chris Burton

Natalie is highly customer focused. With a can‑do, will‑do, does‑do approach, she is committed to delivering what’s required.

Natalie finds timely and effective ways to overcome issues and challenges. She is a pleasure to work with, always positive and yet realistic with what can be achieved.

Chris Burton

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Acantha-Lang-min

Natalie provided outstanding service. She is a Mailchimp expert! She helped me organize my mailing list and she showed me ways to simplify how I manage my Mailchimp account which makes my life so much easier! Natalie was very responsive and professional and on top of that a very lovely person. I would highly recommend Natalie. She's amazing.

Acantha Lang
Singer

Marty Pesis

Natalie is a great email marketing mind! She is extremely proactive, dependable and creative as well. I give Natalie my highest recommendations for anyone needing help with digital marketing, especially email marketing.

Marty Pesis

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Sofia Seckinger

Natalie is the perfect writer; creative, brave and always paying attention to details. We worked together for over a year on my three brands different content calendars for the blog. She proved to be full of knowledge when the brands all have a different focus as well as always keeping the SEO in mind. I would recommend Natalie for anyone who is looking for a professional writer.

Sofia Seckinger

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Colin-Rowland

Having hired Natalie previously I didn’t hesitate to rehire her for another project or any other projects I will have. Highly recommend her without hesitation! Many thanks, another job well done.

I would not hesitate to recommend her.

Colin Rowland

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Amanda-Gareis

Whenever a client has a sticky email situation, Natalie is the first person I call. She can patiently unravel the tangled automation, tech, and compliance issues that make dealing with email marketing systems so stressful. She has saved me and my clients countless hours of frustration and tedious email troubleshooting, which is insanely valuable‑especially at launch time.

Amanda Gareis

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helen-stewart

Natalie worked directly with my team to untangle the back end of my Mailchimp and set us up for success. Her patient, expert guidance and can‑do attitude were invaluable. No matter how many snags we ran into, she was always there with the solution. We couldn't have done it without her: she must have saved us a month of hours at least!

Helen Stewart

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Predictable revenue comes from lifecycle programmes, not one or two campaigns a month.

Instead, you need a lifecycle eco-system, triggered by what your customers are doing and generating revenue. They get the right message when they need it. Each customer gets the right message at the right moment, and the revenue keeps coming without anyone hitting send.
Let’s build the retention engine your marketing team can rely on.

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