Blog
The Great Email List Revival: Why 2025 Is Your Year To Reconnect
Revive your dormant email list in 2025 with proven strategies for re-engagement. Learn how to handle list decay, segment effectively, and rebuild authentic connections with your subscribers. Perfect for business owners ready to transform their zombie list into an engaged community.
By Natalie, January 08, 2025
Future Shock: AI, Trust & Trends Shaping 2025
Discover the top tech trends shaping 2025, from the rise of AI and the importance of data privacy to the dominance of short-form video and the power of voice search. Learn how to navigate these trends and position your business for success in the digital age.
By Natalie, December 11, 2024
Repeat, Repurpose, Reward.
Most businesses spend twice as much much time on their social media content than email, even though email (on average) rewards them with twice the amount of clicks compared to Facebook and Twitter. It’s time to align your efforts to better results.
By Natalie, December 02, 2023
The email myths that refuse to die!
They are worse than a vampire with a garlic fetish. I hear these myths time and time again to the point where they are my pet peeves. So this blog post is partly to put your fears to rest and partly my unredacted scream through the cloud of confusion that surrounds email marketing.
By Natalie, November 06, 2023
Five fun ways to increase your email list
You’ve tried ads, competitions and quizzes. You’ve plastered your sign-up form everywhere and your signature looks like a BuzzFeed ad. What else can you do?
By Natalie, August 13, 2023
Segmenting your list, like your social life
You have to start thinking of your audience, as you would do the school playground - as a five-year-old child! Are you ready to start smiling? And getting a better reaction from your readers?
By Natalie, July 28, 2023
When to ignore the email experts (including me)
You can google anything you want to know about email marketing - except for the moments when you need to trust your instincts.
By Natalie, May 09, 2023