Blog

Your email crashed & burned. Now what?

You've sent out your email campaign - and found a mistake in it afterwards. In somecases, you can shrug it off. In other cases, you might be looking at legal or financial penalties. In this blog article, we look at what happens when you mess up - and what you need to do next.

By Natalie, May 07, 2025

The Art of Email Subject Lines: Getting Your Audience To Open

Master the art of crafting irresistible email subject lines with proven strategies from industry experts. Learn how to boost open rates, enhance engagement, and transform your email marketing results with actionable tips and AI-powered techniques. 📧 #EmailMarketing #DigitalStrategy

By Natalie, February 19, 2025

Segmenting your list, like your social life

You have to start thinking of your audience, as you would do the school playground - as a five-year-old child! Are you ready to start smiling? And getting a better reaction from your readers?

By Natalie, July 28, 2023

Why I rejoiced when I watched an AI program write articles

AI is built to be predictable and repeatable. In a word; boring. You might get people to your site through a Google search, but you certainly won’t keep them there.

By Natalie, June 25, 2023

A/B testing for results that matter

One of the best things about email marketing is the fast feedback. With A/B tests, you can get the results back in as little as an hour and the right tweaks can make your results soar.

By Natalie, June 08, 2023

Beating “blank page” syndrome for email

Email is a content game, not a sales game - and you are in it for the long haul. So, use this list when you are staring at the screen on Sunday evening, wondering what on earth to write.

By Natalie, May 18, 2023

How to stay fascinating.

If you are alive and love your business, there’s always something to say. The problem is - especially after newsletter #158 - you feel like you’ve run out of ways to say it. Here’s a few different things you can steal, from some of the best digital minds in the business.

By Natalie, January 17, 2023