Blog
How to get out of your own way with products and offers
Sometimes you need a different perspective, especially when revamping your products and offers. I used a mixture of human and AI help to produce new website copy for my business, and you can steal my process.
By Natalie, May 23, 2025
Why Your Brand Sounds Like a 1990’s Voicemail (And How to Fix It!)
Tired of blending into the background? Discover how to create a brand voice that screams "notice me!" with proven strategies that work across every touchpoint.
By Natalie, March 28, 2025
The Lazy Genius Guide to Email Marketing: Templates & Systems That Work
Build consistent email newsletters using systems and templates, so you can have fun with the content. By planning in advance, you and write your newsletters and send them out in just 30 minutes.
By Natalie, January 15, 2025
Turn Holiday Chaos into Email Content: Smart Prep Tips for 2025
Ready to crush your holiday marketing goals? This blog breaks down the ultimate guide to prepping for the busiest season of the year. Learn how to: Strategically time your campaigns before December 15. Create fun, engaging promotions like online gift hunts. Capitalize on post-Christmas browsing for New Year’s sales. Use holiday downtime to plan for Q1 success in 2024. Whether you're in e-commerce, B2B, or just looking for creative ways to stand out, these tips will help you connect with customers and make the most of the season. Don’t forget to like, comment, and subscribe for more actionable marketing insights!
By Natalie, November 27, 2024
Repeat, Repurpose, Reward.
Most businesses spend twice as much much time on their social media content than email, even though email (on average) rewards them with twice the amount of clicks compared to Facebook and Twitter. It’s time to align your efforts to better results.
By Natalie, December 02, 2023
The email myths that refuse to die!
They are worse than a vampire with a garlic fetish. I hear these myths time and time again to the point where they are my pet peeves. So this blog post is partly to put your fears to rest and partly my unredacted scream through the cloud of confusion that surrounds email marketing.
By Natalie, November 06, 2023
Love letter. Not Newsletter.
Do you have a blank mind, to match that paper when you sit down to write? That’s because you are thinking like a business - when you should be thinking like, well, you. Here’s your foolproof way to enjoy writing to your subscribers - and to sell more when the time is right.
By Natalie, September 01, 2023