Blog

Segmenting your list, like your social life

You have to start thinking of your audience, as you would do the school playground - as a five-year-old child! Are you ready to start smiling? And getting a better reaction from your readers?

By Natalie, July 28, 2023

Beating “blank page” syndrome for email

Email is a content game, not a sales game - and you are in it for the long haul. So, use this list when you are staring at the screen on Sunday evening, wondering what on earth to write.

By Natalie, May 18, 2023

When to ignore the email experts (including me)

You can google anything you want to know about email marketing - except for the moments when you need to trust your instincts.

By Natalie, May 09, 2023

Using Video in Email

With mobile use on the rise, video content is now a natural option for email. In this article, I cover when how and why to use it.

By Natalie, April 26, 2023