Blog

When and how to build your B2B waitlist

Need more attention in your business, but don't know where to start? Whether you are starting a new offer or revamping an old platform, waitlists will have your buyers ready and waiting - if you know how to use them. By leveraging customer psychology with good marketing comms, you can extend the buying cycle all year round.

By Natalie, April 30, 2025

Email Marketing Survival Guide: 3 No-Nonsense Steps to Build Your Audience Without Going Crazy

Stop Googling, doodling or getting advice from chatGPT. Discover the 3 dead-simple steps I do with my clients to start building your list today.

By Natalie, April 02, 2025

Audience Building

Discover how to build a thriving B2B service business by identifying your perfect client match with practical audience-building strategies.

By Natalie, March 04, 2025

Stop Selling Widgets and Start Selling Magic

Tired of feeling like you're just selling widgets? Discover how to uncover your true business purpose with this fun, actionable guide. Plus, learn the Value-Joy-Profit framework that could change everything!

By Natalie, February 26, 2025

Showing clients you care - with mass email

Use email segmentation to give the right message at the right time to your audience, showing them you care.

By Natalie, February 13, 2025

When to ignore the email experts (including me)

You can google anything you want to know about email marketing - except for the moments when you need to trust your instincts.

By Natalie, May 09, 2023

Using Video in Email

With mobile use on the rise, video content is now a natural option for email. In this article, I cover when how and why to use it.

By Natalie, April 26, 2023