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Mastering Bounce Rates: The Silent Revenue Killer in Email Marketing

Know you email bounce rate, so you can keep your list healthy and your revenue high.

By Natalie, February 13, 2024

From Insights to Income: Leveraging 3 Mailchimp Reports for Revenue Growth

In today’s digital landscape, where every click counts and every conversion matters, it’s crucial to have the right tools in your email marketing arsenal. Mailchimp, with its robust reporting and automation features, is a game-changer when it comes to maximising revenue. In this blog, we’ll delve into the three Mailchimp reports than make a substantial difference in your revenue stream.

By Natalie, January 29, 2024

Repeat, Repurpose, Reward.

Most businesses spend twice as much much time on their social media content than email, even though email (on average) rewards them with twice the amount of clicks compared to Facebook and Twitter. It’s time to align your efforts to better results.

By Natalie, December 02, 2023

The email myths that refuse to die!

They are worse than a vampire with a garlic fetish. I hear these myths time and time again to the point where they are my pet peeves. So this blog post is partly to put your fears to rest and partly my unredacted scream through the cloud of confusion that surrounds email marketing.

By Natalie, November 06, 2023

Love letter. Not Newsletter.

Do you have a blank mind, to match that paper when you sit down to write? That’s because you are thinking like a business - when you should be thinking like, well, you. Here’s your foolproof way to enjoy writing to your subscribers - and to sell more when the time is right.

By Natalie, September 01, 2023

Five fun ways to increase your email list

You’ve tried ads, competitions and quizzes. You’ve plastered your sign-up form everywhere and your signature looks like a BuzzFeed ad. What else can you do?

By Natalie, August 13, 2023

Segmenting your list, like your social life

You have to start thinking of your audience, as you would do the school playground - as a five-year-old child! Are you ready to start smiling? And getting a better reaction from your readers?

By Natalie, July 28, 2023