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Love letter. Not Newsletter.

Do you have a blank mind, to match that paper when you sit down to write? That’s because you are thinking like a business - when you should be thinking like, well, you. Here’s your foolproof way to enjoy writing to your subscribers - and to sell more when the time is right.

By Natalie, September 01, 2023

Five fun ways to increase your email list

You’ve tried ads, competitions and quizzes. You’ve plastered your sign-up form everywhere and your signature looks like a BuzzFeed ad. What else can you do?

By Natalie, August 13, 2023

Segmenting your list, like your social life

You have to start thinking of your audience, as you would do the school playground - as a five-year-old child! Are you ready to start smiling? And getting a better reaction from your readers?

By Natalie, July 28, 2023

Why I rejoiced when I watched an AI program write articles

AI is built to be predictable and repeatable. In a word; boring. You might get people to your site through a Google search, but you certainly won’t keep them there.

By Natalie, June 25, 2023

A/B testing for results that matter

One of the best things about email marketing is the fast feedback. With A/B tests, you can get the results back in as little as an hour and the right tweaks can make your results soar.

By Natalie, June 08, 2023

Beating “blank page” syndrome for email

Email is a content game, not a sales game - and you are in it for the long haul. So, use this list when you are staring at the screen on Sunday evening, wondering what on earth to write.

By Natalie, May 18, 2023

When to ignore the email experts (including me)

You can google anything you want to know about email marketing - except for the moments when you need to trust your instincts.

By Natalie, May 09, 2023