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Why I rejoiced when I watched an AI program write articles

AI is built to be predictable and repeatable. In a word; boring. You might get people to your site through a Google search, but you certainly won’t keep them there.

By Natalie, June 25, 2023

A/B testing for results that matter

One of the best things about email marketing is the fast feedback. With A/B tests, you can get the results back in as little as an hour and the right tweaks can make your results soar.

By Natalie, June 08, 2023

Beating “blank page” syndrome for email

Email is a content game, not a sales game - and you are in it for the long haul. So, use this list when you are staring at the screen on Sunday evening, wondering what on earth to write.

By Natalie, May 18, 2023

When to ignore the email experts (including me)

You can google anything you want to know about email marketing - except for the moments when you need to trust your instincts.

By Natalie, May 09, 2023

Using Video in Email

With mobile use on the rise, video content is now a natural option for email. In this article, I cover when how and why to use it.

By Natalie, April 26, 2023

Who is subscriber 154 in your email list?

Email is more than a sales tool. In this article, we look at the simple art of connecting to your readers on a 1-2-1 basis.

By Natalie, April 02, 2023

Why your transactional emails matter

Your business has a hidden superpower. It’s effective, flexible (almost) free and overlooked by almost everyone. I am talking about your transactional emails.

By Natalie, March 21, 2023