Blog
How to get out of your own way with products and offers
Sometimes you need a different perspective, especially when revamping your products and offers. I used a mixture of human and AI help to produce new website copy for my business, and you can steal my process.
By Natalie, May 23, 2025
Love letter. Not Newsletter.
Do you have a blank mind, to match that paper when you sit down to write? That’s because you are thinking like a business - when you should be thinking like, well, you. Here’s your foolproof way to enjoy writing to your subscribers - and to sell more when the time is right.
By Natalie, September 01, 2023
Why your transactional emails matter
Your business has a hidden superpower. It’s effective, flexible (almost) free and overlooked by almost everyone. I am talking about your transactional emails.
By Natalie, March 21, 2023