Blog
Why I rejoiced when I watched an AI program write articles
AI is built to be predictable and repeatable. In a word; boring. You might get people to your site through a Google search, but you certainly won’t keep them there.
By Natalie, June 25, 2023
A/B testing for results that matter
One of the best things about email marketing is the fast feedback. With A/B tests, you can get the results back in as little as an hour and the right tweaks can make your results soar.
By Natalie, June 08, 2023
Beating “blank page” syndrome for email
Email is a content game, not a sales game - and you are in it for the long haul. So, use this list when you are staring at the screen on Sunday evening, wondering what on earth to write.
By Natalie, May 18, 2023
What should go in my Welcome Email?
It’s one of the best-performing emails you will ever send. This is your chance to start off on the right foot, introduce your brand voice and woo your subscriber.
By Natalie, March 14, 2023
Starting at zero: the freedom of a new list
There are no quick fixes to building your audience. It takes time, grit and confidence in yourself and your message.
By Natalie, February 05, 2023
How to stay fascinating.
If you are alive and love your business, there’s always something to say. The problem is - especially after newsletter #158 - you feel like you’ve run out of ways to say it. Here’s a few different things you can steal, from some of the best digital minds in the business.
By Natalie, January 17, 2023