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Using Video in Email

With mobile use on the rise, video content is now a natural option for email. In this article, I cover when how and why to use it.

By Natalie, April 26, 2023

Who is subscriber 154 in your email list?

Email is more than a sales tool. In this article, we look at the simple art of connecting to your readers on a 1-2-1 basis.

By Natalie, April 02, 2023

Why your transactional emails matter

Your business has a hidden superpower. It’s effective, flexible (almost) free and overlooked by almost everyone. I am talking about your transactional emails.

By Natalie, March 21, 2023

What should go in my Welcome Email?

It’s one of the best-performing emails you will ever send. This is your chance to start off on the right foot, introduce your brand voice and woo your subscriber.

By Natalie, March 14, 2023

How to throw your hook into their weary, cynical hearts and leave them smiling

The original premise of this post was about high-converting email copy. In theory, emails have been around since the dawn of the internet.

By Natalie, February 19, 2023

Starting at zero: the freedom of a new list

There are no quick fixes to building your audience. It takes time, grit and confidence in yourself and your message.

By Natalie, February 05, 2023

How to stay fascinating.

If you are alive and love your business, there’s always something to say. The problem is - especially after newsletter #158 - you feel like you’ve run out of ways to say it. Here’s a few different things you can steal, from some of the best digital minds in the business.

By Natalie, January 17, 2023