Blog
When to ignore the email experts (including me)
You can google anything you want to know about email marketing - except for the moments when you need to trust your instincts.
By Natalie, May 09, 2023
Using Video in Email
With mobile use on the rise, video content is now a natural option for email. In this article, I cover when how and why to use it.
By Natalie, April 26, 2023
Who is subscriber 154 in your email list?
Email is more than a sales tool. In this article, we look at the simple art of connecting to your readers on a 1-2-1 basis.
By Natalie, April 02, 2023
Why your transactional emails matter
Your business has a hidden superpower. It’s effective, flexible (almost) free and overlooked by almost everyone. I am talking about your transactional emails.
By Natalie, March 21, 2023
What should go in my Welcome Email?
It’s one of the best-performing emails you will ever send. This is your chance to start off on the right foot, introduce your brand voice and woo your subscriber.
By Natalie, March 14, 2023
How to throw your hook into their weary, cynical hearts and leave them smiling
The original premise of this post was about high-converting email copy. In theory, emails have been around since the dawn of the internet.
By Natalie, February 19, 2023
Starting at zero: the freedom of a new list
There are no quick fixes to building your audience. It takes time, grit and confidence in yourself and your message.
By Natalie, February 05, 2023