Blog
How to get out of your own way with products and offers
Sometimes you need a different perspective, especially when revamping your products and offers. I used a mixture of human and AI help to produce new website copy for my business, and you can steal my process.
By Natalie, May 23, 2025
Five ways to grow your list this week
Tired of the social media hamster wheel? Discover 5 creative, tested strategies to expand your email list without spending on ads or posting another update.
By Natalie, May 16, 2025
Your email crashed & burned. Now what?
You've sent out your email campaign - and found a mistake in it afterwards. In somecases, you can shrug it off. In other cases, you might be looking at legal or financial penalties. In this blog article, we look at what happens when you mess up - and what you need to do next.
By Natalie, May 07, 2025
When and how to build your B2B waitlist
Need more attention in your business, but don't know where to start? Whether you are starting a new offer or revamping an old platform, waitlists will have your buyers ready and waiting - if you know how to use them. By leveraging customer psychology with good marketing comms, you can extend the buying cycle all year round.
By Natalie, April 30, 2025
Email Marketing Survival Guide: 3 No-Nonsense Steps to Build Your Audience Without Going Crazy
Stop Googling, doodling or getting advice from chatGPT. Discover the 3 dead-simple steps I do with my clients to start building your list today.
By Natalie, April 02, 2025
Audience Building
Discover how to build a thriving B2B service business by identifying your perfect client match with practical audience-building strategies.
By Natalie, March 04, 2025
Showing clients you care - with mass email
Use email segmentation to give the right message at the right time to your audience, showing them you care.
By Natalie, February 13, 2025